Surprise Seconds

A joyful and expressive campaign that resonates with our target market audience. Embracing a lifestyle based, modern and cultural aesthetic, ‘Surprise Seconds’ doesn’t preach but instead reframes the idea of leftovers as a social act to nourish and waste less. 

This campaign is less the cousin and more the ‘cool aunt’ of the For the Love of Food Programme (FLOF). She is culturally aware, and part of a modern zeitgeist. ‘Surprise Seconds’ has great friends, is socially active, takes care of themselves and has a great time doing it! 

The imagery and font are grounded in the food sector and, along with the colour scheme and rounded nature of the visual language, sit comfortably alongside the FLOF programme. The logotype can sit independently or as requested, as a lock up incorporating other logos, whilst the simplified logo mark adds energy and vibrancy to the campaign.